Writing Service Provided: Newsletter
Xina PR, was founded by Xina Eiland. She possesses a highly recognized authority in multicultural public relations campaigns. Her company combines dynamic digital storytelling with traditional public relations to build and promote brands. Their clients range from global companies to bespoke businesses – each finding new ways to succeed in today’s crowded and noisy marketplace.
Overview
Content development
Newsletter design
Newsletter distribution
Content planning
Copywriting and editing
Writing Service Needs
Keeping in mind Xina PR’s desire to operate as a publication where they can share client and other diversity, equity and inclusion news, our team developed a user friendly newsletter for her subscribers to easily digest exclusive updates each month. The first edition of the newsletter informed 74 subscribers about their latest client updates, free resources to help other public relations professional grow and established a new channel to amplify client news. The combined outcomes resulted in increased brand awareness and 30 new subscribers within one week.
Outcomes
Metrics
Xina PR forecasted more clients and content to share as they continue to partner with Asha Bey Communications on this newsletter, meaning a bi-monthly cadence instead of monthly may be in high demand in the near future.
132
Total views
66%
Open rate
Subscribers
104
T E S T I M O N I A L
“For a while now, I wanted to develop a newsletter to share news about my clients who are doing amazing work in the inclusion space and I really wanted to talk about it from a public relations lens. Asha helped bring this vision to life. I'm very thankful and grateful for her great writing abilities and gift with words to help this newsletter come alive.”
-Xina Eiland, Founder
